About Chithra Durgam, DDS
Dr. Durgam graduated from Northwestern University School of Dentistry in Chicago, IL. She is featured in Gary Vaynerchuk's book, Crushing It: How Great Entrepreneurs and Influencers Use Social Media- And How You Can, Too. She has been featured in 201 Magazine and Good Day New York, Fox 5 News NY. In addition to her private practice, Dr. Durgam served as a faculty member at New York University College of Dentistry. She has published several articles in dental journals. Dr. Durgam brings with her 17 years of private practice experience. Did you like going to the dentist as a child, or even now as an adult? Meet the dentist, mother, and business owner who has been featured in the #1 NY Times Bestseller book by Gary Vaynerchuk, “Crushing It” for her innovative use of social media to bring more patients to her dental practice and making it fun to go to the dentist. Her innovative approach to using social media and specifically video to tell stories about the various procedures are what attracts even the youngest child to want to meet this dynamic lady who is also a keen advocate for women, especially in the workplace. Chithra says herself, that although social media has helped her grow her practice, fundamentally her patients still remain her core focus and making sure they receive the best treatment and answers to all their concerns. Although she provides all the mainstream dental services- cosmetic dentistry is her passion. I enjoy cosmetic dentistry. When my patients cry from happiness because of their new smile, that is the best feeling Although Chithra caters to everybody, don’t be surprised when you arrive at her practice and see a familiar face that you know from TV or some highly followed sports type. She attracts some very high profile clientele to her practice with her innovative approach to dentistry but also from creating sports-focused (specifically basketball and pro-football) range of mouthguards. Her selection of “Roar Mouthguards” are very popular as they are produced with custom detail which includes images and mascots provided by the client, making for very individual pieces. Doing Things Differently What makes Chithra different from others in her field is that going to her practice is an experience to be enjoyed, not dreaded. Her practice is 100% digital, she offers warm peppermint scented towels, neck pillows, hot beverages, and her patients even get to watch Netflix while they are receiving treatment. She prides herself on the customer service experience. This sets her apart from her peers and also provides an example of what is possible when you do things differently. Chithra Durgam is also determined to help other healthcare professionals and business owners succeed by breaking the “cookie cutter” social media and customer service offerings for businesses. This she does by speaking at conferences, dental practices, and businesses about her thinking around using social media.
